Live Update ATM 2025: Largest-ever Arabian Travel Market wraps up with record global participation

DUBAI: The Sharjah Investment and Development Authority (Shurooq) has announced the newest addition to its growing portfolio of culturally grounded and sustainable destinations: Al Rayaheen Retreat in Khorfakkan.

The unveiling marks a significant milestone in Shurooq’s broader strategy to enhance heritage tourism across the emirate, cementing Sharjah’s reputation as a unique destination that bridges tradition with innovation.

The Al Rayaheen Retreat was revealed as part of Shurooq’s active participation in Arabian Travel Market (ATM) 2025, the region’s leading tourism and travel industry platform, which serves as a nexus for hospitality professionals and global developers to share insights and launch new ventures. The announcement was accompanied by progress updates on several key projects, including the eco-centric Nomad retreat in Kalba, the evolution of partnerships with The Lux Collective, and the development of Mleiha National Park as a flagship sustainable heritage destination.

Al Rayaheen Retreat

Situated in the heart of Khorfakkan, Al Rayaheen Retreat is the latest property to join the Sharjah Collection – the emirate’s luxury hospitality brand dedicated to experiential, heritage-inspired stays. Comprising 20 meticulously restored heritage homes, the retreat is set within the historically rich Freej Al Rayhan (The Basil Neighbourhood), an area once known for its flourishing Rayhan (basil) plants.

The largest home in the retreat, formerly owned by the Al Mushtagal family, has been transformed into a multifunctional space featuring a restaurant, a reception lounge, and a curated mini museum. The remaining 19 units are configured into one- to four-bedroom residences, each preserving its original architectural features, including internal courtyards and indigenous trees estimated to be over 100 years old.

This restoration project, spearheaded by Shurooq in collaboration with the Sharjah Institute for Heritage, was implemented under the directives of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. The development adheres to UNESCO-aligned conservation standards, ensuring historical authenticity while introducing contemporary amenities for a refined visitor experience.

Al Rayaheen offers not only accommodation but a selection of curated leisure and tourism activities. Guests can engage in kayaking, guided shoreline tours, watersports, and cultural excursions that reveal the natural and historical depth of Khorfakkan’s surroundings.

Heritage and hospitality

Ahmed Obaid Al Qaseer, CEO of Shurooq, underscored the strategic importance of the retreat, describing it as a model for responsible heritage tourism that both preserves and revitalises cultural memory. “The addition of Al Rayaheen Retreat represents a cornerstone in Shurooq’s vision to build culturally rooted destinations that inspire sustainable tourism practices and highlight the emirate’s architectural legacy,” he said.

Al Qaseer added that all properties under the Sharjah Collection are overseen directly by Shurooq to ensure they align with environmental, social, and cultural sustainability goals. He noted that Khorfakkan’s appeal lies in its natural diversity and historical richness, elements that Al Rayaheen has been designed to complement and elevate.

Through its participation at ATM 2025, Shurooq reaffirmed its dedication to integrated development models that generate local economic benefits, support small and medium enterprises (SMEs), and expand tourism capacity without compromising ecological balance.

Nomad and LUX projects

Among other major updates presented at ATM 2025, Shurooq revealed new details about Nomad, an upcoming eco-retreat in Kalba. Designed with sustainability at its core, the retreat features 20 luxury trailers positioned within one of the most biodiverse areas of the emirate. The accommodation units are powered by solar energy and built from eco-conscious materials that blend into the surrounding environment.

Nomad is slated to open in Q3 2025 and will serve as a pioneering model for mobile luxury eco-tourism. It is expected to attract travellers seeking immersive natural experiences without the environmental footprint of conventional hospitality.

Shurooq also spotlighted its deepening partnership with The Lux Collective, with the announcement of a rebrand for one of its flagship properties. The resort previously known as LUX Al Jabal will now operate as LUX Khorfakkan, emphasising its deep connection to the coastal city’s identity and natural beauty.

Located between Khorfakkan and Luluya, LUX Khorfakkan will open in Q4 2025, featuring 45 bespoke accommodation units. The resort design incorporates PEFC-certified Finnish timber and other sustainable architectural elements. Meanwhile, LUX Al Bridi in Al Dhaid is scheduled for a Q1 2026 launch, offering 35 luxury safari-style tents within a 784-hectare nature reserve, adjacent to Sharjah Safari.

The collaboration aims to raise Sharjah’s international profile as a luxury tourism destination while embedding sustainability and cultural integrity into every aspect of guest experience.

https://www.travelsdubai.com/04-Feb-2025/sharjah-mleiha-national-park-launches-come-closer-campaign

Mleiha National Park

One of the most ambitious initiatives showcased at ATM 2025 was the continued development of Mleiha National Park – a 34.2 square kilometre protected area that combines ecological preservation with cultural tourism. Recognised as one of the Arabian Peninsula’s most important archaeological sites, Mleiha has revealed evidence of human habitation dating back over 200,000 years.

At ATM, Shurooq presented “Mleiha: Ancient Treasures of the UAE”, a new visual reference book created in partnership with Assouline, now on display at the Shurooq pavilion. The book underscores the area’s archaeological and natural significance, aligning with Shurooq’s efforts to position the park as a centrepiece of sustainable and educational tourism.

Visitors to Mleiha National Park can choose from an array of activities, including desert trekking, paragliding, glamping, stargazing, and guided tours of pre-Islamic ruins. The destination merges ancient storytelling with modern recreational infrastructure, offering a truly immersive historical experience in a preserved natural setting.

As part of Shurooq’s broader mission, Mleiha serves as a case study for how environmental conservation and cultural heritage can be jointly leveraged to create sustainable economic opportunities and enrich the visitor journey.

https://www.travelsdubai.com/21-Apr-2025/uae-unearths-3-000-year-old-iron-age-cemetery-in-abu-dhabi-video

DUBAI: Emirates on Thursday wrapped up a historic run at the Arabian Travel Market (ATM) 2025, marking its most impactful participation to date.

Over four dynamic days in Dubai, the airline welcomed more than 27,000 visitors to its state-of-the-art stand, showcasing its next-generation travel products and forging nearly 40 strategic partnerships with global travel industry leaders. From unveiling its newest aircraft features to hosting inaugural travel workshops, Emirates captured the spotlight with an energetic and innovation-driven agenda.

The event also drew a high-profile lineup of VIP guests to the Emirates stand, including His Highness Sheikh Mohammed bin Rashid Al Maktoum, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, and Sheikh Nahyan bin Mubarak Al Nahyan, underscoring the national significance of the event and the airline’s global reach.

Trade workshop debut

For the first time in its ATM history, Emirates hosted a dedicated series of travel trade workshops, drawing over 350 partners from 15 countries. The workshops were conducted in collaboration with seven tourism boards and offered trade professionals insights into destination marketing, partnership opportunities, and upcoming campaigns. These sessions were aimed at deepening ties within the global travel trade and supporting destination promotion across Emirates’ extensive network.

In addition to the workshops, the Emirates stand was abuzz with over 600 scheduled industry meetings, strategic networking events, and media briefings. The airline spotlighted its full range of onboard offerings, including the A350 Business Class seat, Premium Economy cabin, and the iconic Onboard Lounge and Shower Spa. Its commitment to sustainability and accessible travel also received centre-stage attention.

Expanding partnerships

Emirates took the lead on regional and international tourism cooperation in line with ATM 2025’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” The airline announced nearly 40 new and renewed partnerships with tourism authorities, ministries, and industry players from 21 countries and territories. The collaborations aim to highlight local attractions and co-create marketing campaigns to meet growing traveller appetite for immersive experiences.

In the cruise travel segment, Emirates strengthened its ties with Cruise Lines International Association (CLIA), signed an agreement with Hapag-Lloyd, and extended its partnership with MSC Cruises. These alliances will drive luxury cruise packages and increase passenger flows through Dubai and other key homeports. The airline is working with its cruise partners to elevate Dubai’s status as a leading hub for cruise tourism.

Aviation and innovation

A major highlight at ATM 2025 was Emirates’ push to expand its global aviation footprint. It signed fresh agreements with Kuwait Airways and Philippine Airlines, exploring interline and reciprocal codeshare arrangements. The airline also officially activated its codeshare with Condor and signed a new agreement with Air Seychelles, opening up new connectivity options for its customers.

Beyond air travel, Emirates targeted high-growth sectors including MICE (Meetings, Incentives, Conferences, and Exhibitions), the international student market, and SMEs. With new partnerships, Emirates aims to enhance travel convenience and offer tailored benefits for these segments.

Emirates also reaffirmed its tech-forward focus, renewing its long-term partnership with Huawei to drive digital innovation. Through this collaboration, the airline aims to increase visibility in key markets and streamline the traveller experience with enhanced digital tools and content integration.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-dubai-emirates-signs-eight-mous-to-boost-global-tourism

DUBAI: Dubai’s Department of Economy and Tourism (DET) has been awarded the Sustainable Stand Award at the 32nd edition of the Arabian Travel Market (ATM), which wraps up today, at Dubai World Trade Centre (DWTC).

The accolade recognises DET’s commitment to responsible exhibiting practices, with 84 percent of its exhibition stand constructed from reused materials and 100 percent of the materials sourced locally. DET also achieved a targeted 10 percent reduction in carbon emissions, impressing an independent panel of judges with its measurable approach to sustainability.

The annual ATM stand awards are judged across seven categories, honouring creativity, eco-awareness, and business functionality among exhibitors. Airlines, destinations, and hotel groups were all among the winners at this year’s event.

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How did DET go green?

DET’s focus on sustainability extended far beyond construction materials. The food and beverage menu exclusively featured plant-based, seasonal, and locally grown ingredients. Sustainable packaging and portion control were used to minimise food waste throughout the four-day event.

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The stand also embraced paperless practices. Instead of printed brochures, visitors could access information via QR codes, with content delivered digitally. Eco-conscious giveaways and digital data capture replaced traditional collateral, sharply reducing paper waste and aligning with global sustainability standards.

The stand was described by judges as a leading example of data-driven, high-impact sustainability in action – a standout model for the industry to emulate.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

Who else was recognised?

DET wasn’t alone in its eco push. Judges also highly commended the destination stands from Abu Dhabi and Qatar for their environmentally mindful designs. These recognitions reflect a broader shift across the region’s tourism sector towards integrating sustainability with innovation.

Among other categories, Oman’s Ministry of Heritage & Tourism clinched the Best Stand Design Award (over 150sqm) with its culturally immersive and authentic space, which included live demonstrations of traditional handicrafts and a local food station.

The Best Stand Design Award (50sqm–150sqm) was won by HeyTrip International for its effective use of space and striking colour scheme, while FlyAkeed took home the award in the under 50sqm category, thanks to a futuristic LED-enhanced design.

What other innovations stood out?

Kerzner International Management stood out for its smartly configured two-level stand, winning the Best Stand for Doing Business Award. The layout featured spacious seating and segmented zones for general and private meetings – all designed to optimise both functionality and atmosphere.

The Best Use of Technology Award went to A.A. Al Moosa, whose interactive digital screen and 3D displays impressed judges with both form and function.

Meanwhile, Malaysia’s Tourism Promotion Board won Best Stand Feature for a large-scale stage used for immersive cultural showcases, which included music and dance performances, making the country’s cultural richness the focal point of its presentation.

The judging panel comprised industry experts including Nehme Shebab (RX Middle East), Philip Woolner (STR), Sarah Duigan (STR), Dominique Exmann (Oxford Economics), and Otag Fida (DXB Live). Danielle Curtis, Exhibition Director ME for Arabian Travel Market, praised the outstanding quality and innovation on display across all categories this year.

ATM 2025

Themed ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, ATM 2025 attracted over 55,000 professionals from 166 countries, solidifying Dubai’s global reputation as a hub for tourism and cross-border collaboration.

Strategic partners for the event included Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, Al Rais Travel as the Official DMC Partner, and DET itself as the Destination Partner – a dual role that underlines its leadership within the tourism sector.

https://www.travelsdubai.com/29-Apr-2025/germany-launches-eco-tourism-strategy-at-atm-2025-dubai

TravelsDubai spoke with Noor Al Hayki, Corporate Communications & Marketing Manager at Gulf Hotels Group (Bahrain), during the Arabian Travel Market, the region’s biggest travel and tourism event running in Dubai until May 1.

With over 50 years of global hospitality experience, the Gulf Hotels Group (Bahrain) is embracing tech, AI, and sustainability to enhance guest experiences – all while focusing on making Earth a better place through responsible travel and innovation.

Stay tuned for more updates on ATM 2025.

DUBAI: Hospitality Management Holding (HMH), a Dubai-based hospitality group and a leading operator in the region’s dry hotel sector, marked its 15th consecutive appearance at Arabian Travel Market (ATM) 2025 with a major announcement on its expansion in Saudi Arabia.

The group revealed plans to strengthen its footprint across the Kingdom with the signing of new properties in Al Khobar and Makkah, reinforcing its commitment to support Saudi Arabia’s Vision 2030 tourism ambitions.

A key highlight of the expansion is the newly signed Corp Al Khobar Corniche Hotel, a 157-room property situated on the city’s scenic waterfront. Previously operating under Accor’s Mercure brand, the hotel will now be managed by HMH under its Corp Hotels brand. This move solidifies the group’s presence in the Eastern Province and responds to the growing need for high-quality hospitality offerings in the business and leisure travel segments.

In parallel, HMH has signed a memorandum of understanding for the development of an additional property in Dammam, signalling its intent to further penetrate strategic urban hubs across Saudi Arabia. These initiatives are complemented by the group’s upcoming flagship project in Makkah – a 460-room hotel set to open by mid-2025.

Faith-based tourism

The Makkah hotel, expected to begin operations shortly after the 2025 Hajj season, will significantly bolster HMH’s presence in the religious tourism market. With millions of pilgrims visiting the holy city annually, the new property aims to provide faith-based travellers with modern accommodation and seamless service during their spiritual journey. Designed to serve the evolving needs of Umrah and Hajj visitors, the hotel reflects HMH’s vision to cater to the demand for upscale yet culturally sensitive hospitality.

The Makkah launch is part of HMH’s broader strategy to position itself at the forefront of Saudi Arabia’s religious tourism boom, which continues to gain momentum with the government’s target of welcoming 150 million annual visitors by 2030. By developing properties in sacred and high-demand locations, HMH is positioning itself as a key enabler of the Kingdom’s hospitality infrastructure transformation.

Regional leadership

According to Haytham Abdelaziz, Chief Operating Officer of HMH, Saudi Arabia remains central to the company’s regional growth strategy. “Saudi Arabia is a strategic priority for HMH, fully aligned with Vision 2030’s transformative tourism goals and the rising demand for premium accommodation. The Al Khobar property strengthens our presence in the Eastern Province, while our forthcoming Makkah hotel will place us at the heart of religious tourism,” he noted. Abdelaziz also confirmed that HMH currently has over 6,000 rooms either operational or under development across the region.

Founded in 2003, HMH has grown into the largest operator of dry hotels in the MENA region. The group manages five distinct brands – Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels – covering a spectrum from luxury to lifestyle. With a diversified portfolio spanning key cities and desirable destinations, HMH’s expansion reflects a sustained commitment to innovation, quality, and regional hospitality leadership.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

DUBAI: His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, toured the 32nd edition of the Arabian Travel Market (ATM) 2025 on Tuesday at the Dubai World Trade Centre.

The event, a global highlight on the travel and tourism calendar, runs until 1st May and features unprecedented international participation.

The Crown Prince was accompanied by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group. The tour also included senior officials and ministers, reaffirming the strategic importance of the event in shaping the UAE’s tourism roadmap.

Dubai Crown Prince at ATM 2025

ATM 2025 brings together more than 2,800 exhibitors from 161 countries, reflecting strong global interest in Dubai as a hub for tourism dialogue and innovation. This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, focuses on the future of travel, emerging technologies, and collaborative growth.

During his visit, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum was briefed on key features of the exhibition, which spans multiple halls and industry sectors, including leisure, luxury, business events (MICE), and corporate travel. The event is expected to welcome over 55,000 attendees.

The Crown Prince visited a number of national and regional pavilions, where countries showcased tourism products, investment opportunities, hospitality developments, and digital solutions. Notably, there has been a 20 percent increase in exhibitors from Asia, a 15 percent rise from the Middle East, and over 12 percent growth from Europe, indicating widespread confidence in Dubai’s platform for international engagement.

Driving economic diversification

Speaking during the tour, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said the UAE’s leadership, under the guidance of President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Vice President, Prime Minister, and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, has laid the groundwork for long-term economic sustainability through tourism and innovation.

“The Arabian Travel Market has become a critical pillar of our economic ecosystem,” said Sheikh Hamdan. “It plays an essential role in attracting investment, facilitating knowledge exchange, and generating high-value opportunities across multiple industries.”

He noted that exhibitions and conferences like ATM are vital engines for economic growth, adding, “By continuing to invest in world-class infrastructure, fostering a progressive legislative environment, and strengthening international partnerships, we are reinforcing Dubai’s status as a global tourism and business capital.”

Tourism as a transformation engine

The tour included senior figures such as Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications; Helal Saeed Almarri, Director-General of the Dubai Department of Economy and Tourism; and Lieutenant General Mohammed Ahmed Almarri, Director-General of Dubai’s General Directorate of Identity and Foreigners Affairs.

Sheikh Hamdan underlined that ATM serves as more than a showcase – it is a catalyst for partnerships across the global tourism value chain. “The event offers a collaborative platform for stakeholders to explore synergies and drive forward-looking strategies,” he said.

ATM 2025’s conference programme features more than 200 speakers leading 70 sessions across three major stages: the Global Stage, Future Stage, and the newly launched Business Events Stage. Topics include the future of aviation, innovations in hospitality, AI integration in travel, climate action, and strategies to overcome global tourism challenges.

The event is organised by the Dubai World Trade Centre and supported by major partners, including the Dubai Department of Economy and Tourism (Destination Partner), Emirates (Official Airline Partner), IHG Hotels & Resorts (Official Hotel Partner), and Al Rais Travel (Official Destination Management Partner).

Platform for global exchange

The presence of Sheikh Hamdan at ATM 2025 highlighted Dubai’s continuing role as a convening point for international travel decision-makers and innovators. The city’s appeal as a business and tourism destination continues to grow, supported by robust infrastructure, strategic location, and a future-focused vision.

As ATM 2025 continues, it reinforces Dubai’s position not only as a destination but as a driver of global tourism development, setting the pace for innovation and cross-border cooperation in one of the world’s most dynamic sectors.

Dubai Police have officially expanded their high-performance fleet with the introduction of a customised Rolls-Royce Cullinan, unveiled at the Arabian Travel Market (ATM) 2025 at Dubai World Trade Centre.

The vehicle, developed in collaboration with German luxury modification house Mansory, was revealed during a ceremony led by Brigadier Khalfan Obaid Al Jallaf, Director of the Tourist Police Department.

Also in attendance were Lt. Col Muhammad Abdurrahman, Deputy Director of the Tourist Police Department; Lt. Col Mousa Mubarak Abdullah, Head of the Tourist Security Patrols Section; and a senior team from Mansory including Director Kourosh Mansory, Head of Design Saleh Abdullah, and Director of Operations Ahmad Al Abadi.

Power meets precision

The custom Cullinan delivers a formidable 610 horsepower and can accelerate from 0 to 100 km/h in just five seconds. With a maximum speed of 280 km/h, the vehicle not only brings exceptional performance to the streets but also elevates the visual impact of the Dubai Police fleet.

The SUV features a host of premium modifications, crafted from high-grade carbon fibre and aluminium. Advanced technology, including high-resolution digital displays and custom interior fittings, further enhance the vehicle’s operational appeal and luxury feel. The eye-catching green and white police livery completes the high-profile presence of this unique patrol unit.

Brigadier Al Jallaf highlighted that such innovative vehicles strengthen the visibility of the force at major tourist hubs including Burj Khalifa, Sheikh Mohammed Bin Rashid Boulevard, and Jumeirah Beach Residence (JBR), while reinforcing Dubai Police's image as a global leader in smart policing and innovation.

https://www.travelsdubai.com/29-Apr-2025/germany-s-mansory-makes-global-real-estate-debut-in-dubai

Mansory-Dubai Police collab

Kourosh Mansory remarked on the growing partnership with Dubai Police, noting this project as their second collaboration. "We are proud to present this one-of-a-kind Cullinan, reflecting a shared vision of excellence and progress," he said. Mansory, based in Germany, is known for transforming high-end cars into tailor-made masterpieces with striking design and powerful engineering.

The custom Rolls-Royce follows the debut of another Mansory creation already patrolling Dubai’s streets – a modified Mercedes-AMG G63. That vehicle boasts a 720-horsepower engine, a 0–100 km/h acceleration in just 3.7 seconds, and a top speed of 250 km/h.

Both vehicles represent a unique blend of elite automotive engineering and strategic city branding, showcasing Dubai Police’s commitment to both aesthetics and effectiveness in community engagement.

https://www.travelsdubai.com/26-Nov-2024/rolls-royce-ghost-series-ii-arrives-in-dubai-with-cutting-edge-craftsmanship

This year, Arabian Travel Market (ATM) is bigger and better with:

• 12% growth over last year
• 2,800 exhibitors from 161 countries
• More than 55,000 visitors expected daily
• Over 300 hosted buyers from 39 countries

Asia shines with 20% growth, the Middle East follows with 15%, and Europe grows by 12%.

Saudi Arabia’s pavilion made a grand impact, alongside stunning displays from Macau, Hong Kong, Malaysia, and Turkey.

Turkish star Kurulus Osman wowed the crowds at the Turkish Airlines booth!

Stay with TravelsDubai as we bring you more amazing moments from the ATM 2025!

DUBAI: Germany’s pledge to redefine tourism through sustainability took centre stage at the Arabian Travel Market (ATM) 2025 in Dubai, where the German National Tourist Office Gulf Countries (GNTO), in partnership with Lufthansa Group Airlines, unveiled its forward-looking strategy for attracting Gulf travellers.

Held on Monday, 28 April, the exclusive press conference attracted regional media and key tourism stakeholders, signalling a renewed commitment to responsible tourism and enhanced connectivity between the Gulf and Germany.

GNTO’s Director for the Gulf Countries, Yamina Sofo, outlined Germany’s evolving approach to tourism in the context of environmental responsibility, inclusivity, and cultural exploration. Highlighting the country's Sustainability Awards, Sofo praised the impact of regional journalism in inspiring eco-conscious travel. Among the awardees, Al Jazeera’s Mohammed Benkacem was honoured for his outstanding contribution to sustainable tourism storytelling – a landmark moment in Germany–Gulf cooperation.

Green priorities

With sustainability taking precedence, Sofo invited Gulf travellers to explore Germany beyond traditional tourist hotspots, encouraging visits to regions showcasing green mobility, eco-friendly accommodation, and community-based experiences. Her message resonated strongly in the context of ATM 2025’s overarching theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.”

In an engaging Q&A session, Sofo addressed Gulf journalists’ questions about Schengen visa accessibility – a topic of growing importance in the region. She also pointed to rising demand among GCC tourists for personalised, wellness-oriented, and climate-conscious experiences, stating that Germany is well-equipped to meet these evolving expectations.

Airline collaboration

Luis Monreal, Lufthansa Group’s Senior Director of Sales Middle East, elaborated on the airline’s environmental initiatives aimed at cutting emissions and modernising its fleet. Lufthansa’s agenda includes integrating Sustainable Aviation Fuel (SAF), improving fuel efficiency, and investing in next-generation aircraft technology – steps that reflect a shared commitment with GNTO to carbon-conscious tourism.

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Monreal also highlighted increased capacity and frequency of flights connecting the Middle East and Germany, providing GCC travellers with improved access to multiple German cities while reducing the ecological footprint of travel. This synergy between airline infrastructure and destination readiness positions Germany as a top contender for Gulf tourists seeking sustainable yet luxurious holidays.

ATM 2025

The 32nd edition of Arabian Travel Market (ATM) was inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum. Held at the Dubai World Trade Centre from 28 April to 1 May, ATM 2025 boasts a record-breaking 2,800 exhibitors from 161 countries, with an anticipated 55,000 attendees.

This year marks a significant leap in participation, notably from Asia, the Middle East, and Europe. New initiatives such as IBTM@ATM for business events, a 26% expansion in ATM Travel Tech, and a Start-Up and Innovation Zone spotlight cutting-edge travel solutions, AI integration, and immersive technologies.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

DUBAI: Etihad Airways has taken a bold step in redefining luxury air travel with the unveiling of its new Airbus A321LR at the 2025 Arabian Travel Market (ATM).

As the airline aims to expand its reach and fleet ahead of its 2030 vision, the A321LR represents a major leap forward in offering a truly premium experience on short and medium-haul flights. This latest aircraft is poised to offer passengers an unparalleled level of comfort and service previously reserved for long-haul routes.

The A321LR, an extended range version of Airbus’s A321 aircraft, is set to revolutionise regional air travel. Etihad's decision to configure this narrowbody aircraft with a luxurious three-class cabin highlights the airline’s commitment to bringing world-class service to even the shortest of flights. With its signature First Suite, lie-flat Business class seats, and spacious Economy, the A321LR offers a seamless, high-end travel experience on destinations as varied as Athens, Bangkok, and Zurich.

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The First Suite experience

Etihad’s First Suite is undoubtedly the highlight of the A321LR’s cabin design. These ultra-premium suites, with only two available per aircraft, offer a level of privacy and comfort rarely found on narrowbody jets. The suites feature a lie-flat bed, a large 20” 4K screen, wireless charging, and Bluetooth pairing for a truly personalised experience.

In the First Suite, guests can indulge in a bespoke dining service, enjoy exclusive entertainment, and immerse themselves in the type of luxury typically reserved for wide-body, long-haul flights. This introduction marks the first time Etihad has brought its iconic First class experience to a narrowbody aircraft, further reinforcing the airline’s reputation for offering exceptional service.

As Etihad CEO Antonoaldo Neves explained, “We’re bringing First to more destinations, elevating it at every touchpoint. With the A321LR, we’re able to offer our guests the comfort, space, and personalised service that defines the Etihad brand.”

Business Class

Business class aboard the A321LR also boasts extraordinary features. The cabin includes 14 lie-flat seats with direct aisle access, arranged in a herringbone layout. Each seat transforms into a 78” fully flat bed, perfect for longer regional flights. The seats come equipped with a 17.3” 4K screen, Bluetooth headphones, and ample personal storage, ensuring both comfort and connectivity.

Etihad has successfully replicated the wide-body Business class experience on a narrowbody aircraft, providing passengers with the same high-quality service and amenities they would expect on Etihad’s long-haul aircraft.

Economy Class

Economy class on the A321LR doesn’t take a backseat to the First or Business cabins. Etihad has designed the 144 Economy seats with ergonomics in mind, offering generous recline and ample legroom. At 18.4” wide, these seats are among the widest in the industry, offering exceptional comfort for regional flights. Each seat comes with a 13.3” 4K touchscreen, USB charging, and access to the airline’s next-generation entertainment system.

Moreover, Etihad has equipped the aircraft with Viasat’s multi-orbit Wi-Fi system, ensuring seamless connectivity throughout the flight. With speeds of up to 1 Gbps, passengers can enjoy streaming, social media, and even live television, keeping them connected and entertained throughout their journey.

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Expanding the fleet for 2030

The A321LR is part of Etihad’s bold expansion plan as the airline targets more than 170 aircraft by 2030. The first A321LR will enter service on 1 August 2025, with ten aircraft joining the fleet this year alone. By 2030, Etihad expects to increase its passenger numbers threefold, aiming to serve over 30 million passengers annually.

The aircraft will fly from Abu Dhabi to several destinations, including Algiers, Athens, Bangkok, and Zurich, connecting Etihad’s guests to both leisure and business hubs across the globe. The airline’s goal is to provide a seamless, luxury experience across all its routes, including on the A321LR network.

As part of its expansion strategy, Etihad plans to introduce 16 new destinations in 2025, with the A321LR forming a central part of its fleet renewal programme. This fleet expansion is expected to significantly contribute to the airline’s growth in the coming years, driving tourism and economic development in Abu Dhabi.

Luxury beyond the aircraft

Etihad’s commitment to luxury extends beyond the aircraft itself. The airline is rolling out several new services in line with the introduction of the A321LR, including the Etihad Concierge service for First class passengers. Available 24/7, the Etihad Concierge provides personalised travel planning and assistance for premium guests.

Guests flying in First class will also benefit from a seamless door-to-door experience, with chauffeur services in the UAE, dedicated check-in facilities, and access to the exclusive Etihad First Lounge. In Abu Dhabi, First passengers will soon enjoy additional services, including complimentary Home Check-In and Land & Leave services, offering a baggage-free airport experience.

Etihad at ATM 2025

The unveiling of the A321LR at ATM 2025 marks a significant moment for Etihad as it continues to position itself as a leader in luxury aviation. The airline’s commitment to innovation and excellence was on full display at the Dubai World Trade Centre, where travel professionals from across the globe gathered to showcase the latest in tourism and aviation.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

DUBAI: H World International is celebrating the 95th anniversary of its flagship brand, Steigenberger Hotels & Resorts at Arabian Travel Market (ATM) 2025 in Dubai.

A legacy that began in Germany nearly a century ago, Steigenberger has become synonymous with timeless luxury, exceptional service, and deep cultural ties. At ATM 2025, H World International is paying tribute to the brand’s rich heritage while unveiling exciting expansion plans set to shape its future.

Steigenberger’s journey from its humble beginnings to becoming a global symbol of hospitality is one of continuous growth, marked by an unwavering commitment to quality. At ATM, H World International offers a glimpse into how the brand has maintained its strong foothold in the hospitality industry, while simultaneously innovating and evolving to meet the demands of modern travellers.

Celebrating a century of luxury

Founded in 1925, Steigenberger has long been at the forefront of the luxury hospitality industry. Known for its seamless blend of traditional European elegance and contemporary design, the brand has built a reputation for providing unforgettable experiences. Whether it’s a high-end business hotel in a bustling city or a serene retreat nestled in nature, Steigenberger’s diverse portfolio caters to every kind of traveller.

“Our participation at ATM 2025 goes beyond simply showcasing our achievements,” said Siegfried Nierhaus, Vice President and Head of Business Development for the Middle East, Africa, and India at H World International. “We’re here to celebrate 95 years of Steigenberger’s legacy, but also to chart our course for the future—focusing on new locations and a broader regional presence in markets like the Middle East, Africa, and India.”

Expansion plans

With Steigenberger’s impressive legacy in place, H World International is now setting its sights on significant regional expansion. By 2028, the company plans to open several new hotels across key markets in the Middle East, Africa, and India. This strategic growth aims to meet the increasing demand from both business and leisure travellers, particularly from source markets such as Germany, China, and other parts of Europe.

In Egypt, Steigenberger has established itself as a dominant player in the hospitality sector, with 16 hotels and six Nile cruise ships already in operation. However, the brand’s ambitions are far from over. In late 2025, Steigenberger will open the Steigenberger Resort Saint Catherine in the Sinai Peninsula – a luxury wellness retreat that promises to redefine the concept of a rejuvenating escape. Set against one of Egypt’s most sacred landscapes, the retreat will offer guests an experience blending wellness, heritage, and spiritual reflection.

New properties on the horizon

Steigenberger’s commitment to offering unique, immersive experiences is evident in its upcoming properties. The Steigenberger Resort Ayalora, Residence and Spa, located on the northwestern coast of the Red Sea, will provide an unparalleled combination of luxury and natural beauty. Additionally, the Steigenberger Resort Lakeside Byoum in Fayoum will offer guests a tranquil escape with scenic lakeside views, ideal for relaxation and rejuvenation.

Both these new developments highlight Steigenberger’s focus on curating culturally rich, immersive travel experiences. With each new property, the brand continues to innovate and elevate the luxury travel experience, ensuring guests can enjoy not only world-class amenities but also a deep connection to the destinations they visit.

ATM 2025 and the future of travel

ATM 2025 serves as the perfect backdrop for H World International to showcase its plans for the future. The event, which brings together over 55,000 professionals from 166 countries, has become a central platform for discussing the latest trends in the travel industry. This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” aligns with H World International’s commitment to driving forward-thinking strategies and fostering global connections.

New features at this year’s ATM, including IBTM@ATM – a dedicated zone for business events – and ATM Travel Tech, which highlights cutting-edge technological innovations in the travel sector, offer a glimpse into the future of the industry. These developments, along with the Start-Up and Innovation Zone, are set to position ATM 2025 as a key event for shaping the future of global tourism.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

DUBAI: Emirates and flydubai have reached a significant milestone, collectively transporting over 5 million passengers across their joint network in the past year.

This achievement reflects a remarkable 36 percent growth in passenger numbers compared to the previous year. The airlines’ partnership, which began in 2017, continues to reshape air travel by offering unparalleled connectivity and flight options for passengers travelling to, from, and through Dubai.

The announcement comes as part of the 2025 Arabian Travel Market (ATM), the region’s leading travel and tourism event, which brings together industry professionals from around the world for four days in Dubai.

The partnership between Emirates and flydubai is a key example of how collaboration in the aviation industry can drive growth and foster global connectivity. The five million passengers flown represents a significant leap in their efforts to make Dubai one of the most connected cities in the world, aligning with the city’s ambitious D33 vision to become a global economic and tourism hub.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of flydubai, said: "The Emirates and flydubai partnership has been a gamechanger for both carriers. It is a testament to collaborative excellence that has delivered more flight options and a better experience for travellers, underpinned by a vast network that connects every corner of the globe. I’m immensely proud of what has been achieved so far, and look forward to the next phase of growth and impact that both Emirates and flydubai will have on enhancing Dubai’s connectivity and shaping the future of air travel across regions.”

Emirates and flydubai’s global reach

Emirates and flydubai’s combined network has grown from just 29 cities in 2017 to a vast 240 destinations across more than 100 countries. This joint effort has allowed both airlines to complement each other’s strengths – Emirates offering long-haul flights, while flydubai focuses on regional and underserved markets. With more than 295 codeshare flights each day, passengers now have access to an expanded choice of destinations, making travel from Dubai more seamless than ever before.

Flydubai operates more than 330 weekly flights from Dubai’s Terminal 3 to popular destinations such as Zanzibar, Kathmandu, Krabi, and Riyadh, while Emirates customers now have access to over 132 flydubai destinations. This collaboration provides customers with more flexibility in choosing their travel times and offers greater convenience, creating a truly integrated air travel experience.

Strengthening Dubai’s global connectivity

Emirates and flydubai’s partnership has played a crucial role in boosting Dubai’s position as a global transportation hub. Through this collaboration, the airlines have integrated their flight schedules, baggage handling, check-in processes, and airport services to provide a seamless journey for travellers. By operating from Terminal 3 at Dubai International Airport, they offer convenient transfers, reducing wait times and enhancing the overall customer experience.

This synergy has also helped Dubai expand its global footprint, particularly in markets that were previously underserved by UAE-based airlines. Emirates and flydubai have enhanced connectivity to key regions in the Middle East, Central Asia, and South Asia, making Dubai the go-to gateway for passengers looking to explore the wider world.

Demand for premium services

The demand for Emirates and flydubai services has surged in recent years, with a particular increase in premium cabin bookings, which rose by 31%. This reflects the growing appeal of Dubai as a luxury travel destination, supported by the airlines' world-class services. Passengers now have even more reasons to choose Dubai as their transit hub, thanks to the high-quality services on offer from both Emirates and flydubai.

Emirates has also expanded its network in the past year, adding new flights to Bogotá, Colombia, and Antananarivo, Madagascar. Flydubai, on the other hand, has introduced 10 new destinations, including Antalya, Basel, and Al Alamein, in time for the summer season. The addition of these new routes aligns with the airlines’ broader strategy to provide travellers with even more options, enhancing Dubai’s connectivity with regions around the world.

https://www.travelsdubai.com/15-Nov-2024/how-emirates-and-flydubai-transformed-travel-in-7-ways

Loyalty and customer benefits

One of the standout features of the Emirates-flydubai partnership is the seamless integration of their loyalty programme, Emirates Skywards. With more than 35 million members worldwide, Skywards continues to offer members the ability to earn and redeem Miles on both Emirates and flydubai flights. This unified approach ensures that frequent travellers enjoy a consistent and rewarding experience, regardless of which airline they choose.

The Emirates Skywards programme is particularly attractive for those flying frequently between the two carriers’ extensive networks. It allows members to accumulate and spend Miles across more than 240 destinations, providing rewards on a vast scale. This strong loyalty base continues to contribute to the success of both airlines, reinforcing their position as leaders in the travel industry.

Looking ahead

With new routes being launched regularly and ongoing innovations in customer experience, the future looks bright for the Emirates-flydubai partnership. The airlines are set to increase their global network, introduce more codeshare flights, and continue investing in customer services that further elevate the travel experience.

At ATM 2025, the Emirates and flydubai partnership has proven to be a key player in the continued success of UAE’s aviation industry. As the two carriers continue to grow and innovate, they are setting the stage for even greater achievements, strengthening Dubai’s position as the world’s premier travel hub.

Looking forward, both airlines have ambitious plans for further expansion.

https://www.travelsdubai.com/28-Apr-2025/atm-2025-largest-ever-arabian-travel-market-kicks-off-in-dubai

DUBAI: The Arabian Travel Market (ATM) 2025 opens its doors tomorrow at Dubai World Trade Centre, promising its largest and most ambitious edition yet.

Running from April 28 to May 1, ATM 2025 will welcome over 55,000 travel professionals and 2,800 exhibitors from 161 countries. With registration numbers more than doubling since last year, and 52 percent of attendees coming from outside the Middle East, the excitement surrounding this global gathering is at an all-time high.

Whether you are an industry veteran or a first-time visitor, here are five crucial things to keep in mind to make the most of your time at ATM 2025.

Plan your schedule

With hundreds of exhibitors, 68 sessions, and 185 expert speakers, planning is essential. Use the ATM 2025 online platform to map out your agenda and ensure you attend key events on the Future Stage, where travel giants like Booking.com, TripAdvisor, Agoda, and dnata will share insights. Do not miss the enhanced ATM Travel Tech section, now 23 percent bigger, featuring AI-driven innovations and smart travel planning tools.

Dress smartly

ATM maintains a professional atmosphere. Business attire is advised for meetings and seminars, but choose comfortable shoes as you will be navigating expansive exhibition halls. Expect pavilions from booming markets like India – whose presence has grown by 41 percent – and Saudi Arabia, alongside the long-awaited return of Iran after 12 years.

Maximise networking opportunities

Bring ample business cards and keep your LinkedIn profile updated. ATM 2025’s networking events, informal gatherings, and the new Start-up and Innovation Zone offer the perfect settings to meet potential collaborators. With 52 percent of attendees from international markets, the connections you make could extend well beyond the Middle East.

Stay hydrated and energised

Dubai’s warm temperatures and the sheer scale of the event can be exhausting. The Dubai World Trade Centre offers several dining spots, but it’s wise to keep a water bottle handy. Regular breaks will help you stay energised to explore everything from immersive VR travel experiences to sustainable tourism showcases.

Discover global innovations

Under this year’s theme, Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity, the event will showcase forward-thinking solutions. Visit the sustainability pavilions to learn about eco-friendly travel initiatives, and explore Armenia’s 26-organisation pavilion spotlighting off-the-beaten-path destinations. Be prepared to witness how technology is reshaping every aspect of travel and tourism.

https://www.travelsdubai.com/27-Apr-2025/watch-how-to-reach-atm-2025-in-dubai-with-ease

DUBAI: Arabian Travel Market (ATM) 2025 is set to take centre stage in Dubai from 28 April to 1 May, bringing together the aviation world’s biggest names.

The Middle East’s largest travel and tourism event will showcase the latest breakthroughs in aviation, with a strong spotlight on innovation, technology, and sustainability.

Travel professionals can expect a dynamic line-up of airlines unveiling futuristic in-flight experiences, new route announcements, and game-changing tech.

This year, the show is expected to attract over 55,000 visitors and more than 2,800 exhibitors from 161 countries, making it the largest edition to date. The surge in global interest is clear, with over 52% of attendees coming from outside the Middle East. Iran returns to the show after a 12-year hiatus with seven tourism firms, while countries like Armenia and India are making big pushes – India’s pavilion has expanded by 41 percent, reflecting the country’s booming travel sector.

Airlines at ATM 2025

Emirates Airline, the UAE’s flagship carrier, will lead the aviation display with immersive showcases of its upgraded A380 and 777 cabins. Visitors can experience the luxurious in-flight spa and gourmet services that define Emirates' premium travel experience. With over 150 destinations worldwide, Emirates will also highlight new routes to Asia, Europe, and Africa as part of its expanding global footprint.

Qatar Airways, consistently ranked among the world’s top airlines, will return to ATM 2025 with its award-winning Qsuite business class and advanced AI-powered in-flight services. Attendees can explore innovations such as biometric check-ins and RFID luggage tracking, as well as new destinations across the Americas, Asia, and Europe, designed to further enhance connectivity.

Etihad Airways will present its suite of cabins including The Residence, Business, and Economy. Its Boeing 787 Dreamliner and A380 fleet will be at the forefront, along with insights into its sustainability efforts and tech-enhanced customer experience. The Abu Dhabi-based airline will also announce new routes across the Middle East, Asia, and Europe.

https://www.travelsdubai.com/24-Apr-2025/atm-2025-in-dubai-what-to-expect-from-the-largest-edition-yet-with-new-zones-and-bigger-ideas

New entrants and expansion

Riyadh Air, Saudi Arabia’s ambitious new carrier, will make its ATM debut with its A320neo and A321neo aircraft. It aims to disrupt the market with sustainability-focused services and a futuristic passenger journey. The airline plans to showcase innovations that will shape its identity as a next-generation Gulf carrier.

Saudi Airlines (Saudia) will spotlight its expanding network and enhanced passenger services. The airline’s latest aircraft and upgrades to inflight comfort will be front and centre, alongside its efforts to support tourism growth and business travel across the Kingdom.

Dubai-based flydubai will focus on its customer-first approach with new travel classes, upgraded in-flight entertainment, and network expansion into emerging markets.

Flynas, another Saudi low-cost carrier, will showcase its cost-effective travel solutions, fleet growth, and loyalty programmes designed for frequent regional flyers.

https://www.travelsdubai.com/15-Apr-2025/atm-2025-saudi-arabia-gears-up-for-record-showcase-in-dubai

Technology and trends

ATM 2025 will feature a major upgrade in its technology section. The ATM Travel Tech area has grown by 23% this year and includes a brand-new Start-up and Innovation Zone. Visitors can explore cutting-edge AI tools, smart travel planning solutions, and immersive VR-powered experiences.

Key industry players such as Booking.com, TripAdvisor, Agoda, and dnata will share future-forward insights on the event’s main Future Stage. With 185 speakers across 68 sessions, topics will range from sustainable aviation and smart tourism to customer loyalty and the future of airline retail.

This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” will be reflected in every corner of the show. From next-gen in-flight comforts to biometrics and virtual check-ins, ATM 2025 offers a front-row seat to the aviation industry’s rapid evolution.

Held at the Dubai World Trade Centre, the event will serve as a global hub for the travel and tourism industry, offering unparalleled networking opportunities and strategic insights. With participation from countries like Japan, Australia, the UK, and the US, along with regional giants like the UAE, Qatar, and Saudi Arabia, ATM 2025 is poised to redefine the way the world flies.

https://www.travelsdubai.com/25-Mar-2025/india-drives-3-14m-visitors-to-dubai-as-atm-representation-surges-41-percent